What is Local SEO

Local SEO is for any business that has a physical location and where it greets customers or a business that serves a set local geographic area. Local stores like restaurants, bars, doctors’ surgeries, dentists, law offices, and grocery stores are all businesses that should be using local SEO.

Additionally, service-area businesses (think plumbers, construction workers, locksmiths, and other similar professionals that travel to their customers) are eligible to practice local SEO, and will gain more or less equally from the benefits it offers.

And the list definitely does not stop there!

Local citations

Our experienced citation team regularly builds citations every month and we submit more than 1000 citation for business across the UK


Local SEO puts you in front of customers exactly when they are searching for a business like yours

Traditional broadcast advertising (newspaper, magazine, radio) are not targeted and wastes a large percentage of your effective budget. Local SEO is highly focused on the right customers who are searching for companies nearby. This means you can easily position your business to appear in search results which will be visible at a time when they are looking for such services.


Relevant search results offer the best chance of converting searches into enquires

Local business directories (Yell, Yelp, Thomson Local) often rank highly in search engine results. If you can get your business listed in these directories you have a very high chance of converting customers that search for you online. It’s a great way to dominate lots high ranking search results for your business or service.


Local customers are using mobile to search the internet for nearby businesses

Mobile search is rapidly increasing as our smart phones become more sophisticated. The rise of Alexa and Siri, are also changing the search landscape to voice-activated commands. Alexa find me:

“A wedding cake designer in Birmingham”

“An emergency plumber near me”


Google is prioritising local companies who are mobile optimised to show for these types of searches.


Many Local SEO directories are free, so make use of these to advertise locally

Most local business directories are currently free to list. This includes Google My Business. Listing in these free directories is without doubt the biggest local SEO win that you could bring to your business.


According to the Local Marketing Institute only 44% of local retailers have claimed their Google My Business listing, so get in there ahead of your competitors.


Have a look at the starting packages for Local SEO, or let us help you decide by emailing us on bark@tinydogagency.co.uk