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Latest News and Views from Neil Patel

  • Subject Matter Experts: Why You Should Use Them and How to Find Them
    by Neil Patel on December 3, 2021 at 7:00 pm

    In a world of information overload, subject matter experts (SMEs) are more important than ever. SMEs can help give important insights and context for your blog or marketing content and help keep readers engaged with the subject. Their specific knowledge and expertise can be of value to your readers, but subject matter experts can also

  • How to Attract and Keep Employees at Digital Marketing Agencies After the “Great Resignation”
    by Neil Patel on December 3, 2021 at 3:00 pm

    Employee turnover is a huge cost to any business. These costs have the potential to be incredibly damaging to marketing agencies. It hurts their productivity, increases costs, and can even compromise client relationships.  Unfortunately, it’s a problem likely to get worse.  You may have heard about the great resignation, but what is it, and what

  • 9 Digital Marketing Tips for the Holidays
    by Neil Patel on December 2, 2021 at 7:00 pm

    Black Friday, Cyber Monday, Super Saturday—the holiday season doesn’t lack shopping days. Add those to the traditional boost in consumer spending that occurs in the run-up to the holidays, and you have a recipe for a record sales quarter. However, a bumper festive season doesn’t happen by accident. A comprehensive and thoughtfully crafted digital marketing

  • An In-Depth Guide to Google Analytics 4
    by Neil Patel on December 2, 2021 at 3:00 pm

    When it comes to website analytics, Google Analytics is second to none. With the rollout of the latest release, Google Analytics 4 (GA4), the same can now be said of applications analytics, too.  Google Analytics 4 was designed to be the latest generation of web analytics platforms—providing a base for marketers around the world to

  • How to Do Healthcare and Medical SEO
    by Neil Patel on December 1, 2021 at 5:00 pm

    All SEO is not created equal. The average cosmetic brand or fitness brand can take the usual approach with SEO. Optimize some images, start ranking for keywords. Medical SEO, on the other hand, is an entirely different animal. Search engines use different techniques to rank medical sites. There are serious limitations on both what you

  • A Deep Dive Into Google Data Studio for Marketers
    by Neil Patel on December 1, 2021 at 3:00 pm

    Data and analytics play considerable roles in marketing. From showing you trends to giving you insights into your target audience to helping you create effective campaigns, data is critical. This is why Google Data Studio is a program every marketer should try out. What Is Google Data Studio? Google Data Studio is a free business

  • The Impact of Continuous Scrolling on SEO
    by Neil Patel on November 30, 2021 at 3:16 pm

    Google recently made a change to mobile search results. It’s called continuous scrolling, and while it’s a minor tweak to the SERPs, it might have an impact on your SEO. Here’s everything you need to know about continuous scrolling. What Is Continuous Scrolling? You always hear marketers talking about the distinction between page one and

  • Keyword Cannibalization: What It Is and How to Avoid It
    by Neil Patel on November 30, 2021 at 3:16 pm

    Most digital marketing teams rely on keyword optimization to rank their content higher in search results. The idea is more keywords = better optimization.  Because of this, it can be tempting to use the same keywords on multiple pages to increase your chances of ranking.  However, this strategy can backfire if your posts compete for

  • Best Merchant Services
    by Neil Patel on November 24, 2021 at 7:00 pm

    Merchant services exist to help businesses process credit card payments. You might know them by the name “credit card processors.”  Regardless of what you call them, it’s important to choose the right merchant service for your specific business if you want to take payments from customers. I’ve reviewed the top six merchant services available today.

  • How Backlinks from Different Page Locations Are Worth More (Or Less): Not All Backlinks Are Created Equal
    by Neil Patel on November 24, 2021 at 3:00 pm

    If you want to get found online, you need a strong backlink profile. The problem? Not all backlinks are created equal. Links from high-quality, relevant sites are far more valuable than links from random sites in another industry. Links from spam sites can actually hurt your website. How do you make the most of your