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Latest News and Views from SharpSpring

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  • 8 Marketing Challenges for Small Businesses
    by Rebecca Wentworth on December 1, 2021 at 7:52 pm

    It’s no secret that small businesses face a plethora of challenges. If you started your own business, you were probably faced with lots of “I could never do that” statements from friends and family. And they might be right! According to the U.S. Bureau of Labor Statistics, about 20% of U.S. small businesses fail before The post 8 Marketing Challenges for Small Businesses appeared first on SharpSpring.

  • Revenue Rockstars Advice from Sheena Graham and Marnie Ochs-Raleigh
    by Lisa Rios on November 29, 2021 at 9:23 pm

    The Revenue Rockstars Series continued with a live-streamed session from SharpSpring Agency Partners Marnie Ochs-Raleigh and Sheena Graham entitled, “In the Winds of Change, Marketers Rise: How Rock Stars Roll with Change to Unlock Revenue.” In this article, you’ll get expert advice from the Agency Partner Panel, and we’ll outline some of the key highlights The post Revenue Rockstars Advice from Sheena Graham and Marnie Ochs-Raleigh appeared first on SharpSpring.

  • Ultimate Guide to Email Marketing Frequency
    by Kim Jamerson on November 23, 2021 at 2:01 pm

    Email Marketing Frequency Best Practices These days, email marketers of every kind know the importance of keeping in touch with your target audience. To stay top-of-mind, you must regularly email your list. But what constitutes “regular”? How many emails is too many — or too few? Email marketing frequency requires a delicate balance, as your The post Ultimate Guide to Email Marketing Frequency appeared first on SharpSpring.

  • Video SEO: How to Optimize Your Videos for Search
    by Rebecca Wentworth on November 17, 2021 at 1:42 pm

    Videos are becoming major marketing assets. They can get your products noticed by a wider audience, build your brand awareness and bring in sales. This is why understanding video SEO is so helpful to modern marketers. Youtube is one of the largest marketing channels out there with two thirds of shoppers using it to find The post Video SEO: How to Optimize Your Videos for Search appeared first on SharpSpring.

  • Revenue Rockstars Advice from Seth Godin
    by Rebecca Wentworth on November 15, 2021 at 5:47 pm

    The Revenue Rockstars Series continued with a live-streamed session hosted by SharpSpring Head of Revenue Greg Bond and featuring advice from Seth Godin, marketing industry pioneer and bestselling author. This session, “Modern Marketing: Organizing for Growth,” focuses on what growth really looks like for today’s marketers and how to achieve it by being trustworthy and The post Revenue Rockstars Advice from Seth Godin appeared first on SharpSpring.

  • What is a Transactional Email?
    by Lisa Rios on November 12, 2021 at 9:57 pm

    The digital marketing world loves to use jargon and acronyms to when discussing many daily marketing activities. You’ve probably stumbled across a few email marketing terms that had you turning to Google. And we know that sometimes convoluted explanations about trending marketing terms can just leave readers more confused. If you’ve been scratching your head, The post What is a Transactional Email? appeared first on SharpSpring.

  • SEO for Small Businesses
    by Rebecca Wentworth on November 8, 2021 at 3:01 pm

    SEO can seem like a necessary evil for small businesses. It’s how you can reach potential customers on the web… but is it worth the time and money? Will you even be able to stand out among millions of webpages? But fear not! Optimizing SEO for small businesses is entirely manageable if the right steps The post SEO for Small Businesses appeared first on SharpSpring.

  • Ultimate Guide to Email Send Best Practices
    by gary on November 2, 2021 at 6:48 pm

    Time and time again we see that email marketing is a very successful marketing tactic. In fact, when looking at ROI and engagement, email can be a powerhouse addition to your business, especially when you use email send best practices effectively: Emails have 50 to 100 times higher click-through-rates when compared to Facebook and Twitter. The post Ultimate Guide to Email Send Best Practices appeared first on SharpSpring.

  • Revenue Rockstars Advice from Ann Handley
    by Harryson Pointdujour on October 31, 2021 at 7:48 pm

    The Revenue Rockstars Series continued with a live-streamed session featuring marketing industry icon Ann Handley! The session entitled, “Writing for Response and Revenue,” focused on how today’s marketers can effectively create engaging Marketing and Sales content for response and revenue growth. In this blog, we’ll outline some of the key advice from Ann Handley. Don’t The post Revenue Rockstars Advice from Ann Handley appeared first on SharpSpring.

  • Top Marketing Strategies for Small Businesses
    by Lisa Rios on October 27, 2021 at 8:05 pm

    Often, a small business’s biggest challenge is attracting enough customers to ensure a constant stream of revenue. “Marketing” refers to a broad universe of tactics, tools, and theories, but when it comes to marketing strategies for small businesses, the most effective ones truly prioritize customer relationships. A strong brand keeps up momentum even if advertising The post Top Marketing Strategies for Small Businesses appeared first on SharpSpring.